In the age of digital advertising, consumer interaction is king. What better way to capture your advertising audience’s attention than by having them actually interact with the ad-media – even controlling what gets displayed. Akoo International Inc. has announced the launch of their new m-Venue application. Specifically created and optimized for the iPhone’s Safari browser and Windows Mobile’s Internet Explorer Mobile, m-Venue allows users to interact and control in-store advertisments and entertainment.
As soon as you come within range of a compatible advertising display, Akoo’s m-Venue application will prompt customers to use their handsets to “remote-control” the in-store media. Customers will be able to “search, select, and activate songs, music videos, memorable sports moments, pre-approved user-generated content, and additional programming for shared public performance over standard audio/video systems. m-Venue’s library features more than two million pieces of content directly licensed from major content providers, such as Universal Music Group, the world’s leading music company. Users can also discover, ID, and “tag” music for subsequent purchase on leading online music services, such as iTunes®.”
And, since m-Venue works through internet, text message, or WiFi, the application is compatible with over 230 million handsets in the US – on every major carrier (AT&T, Verizon Wireless, Sprint/Nextel, and T-Mobile, we’re talking about you).
Says Niko Drakoulis, Akoo’s CEO, “m-Venue supports Steve Jobs’ vision of extending the iPhone’s capabilities through innovative third-party applications, as expressed during WWDC 07, while addressing retailers and brand marketers’ need to engage consumers at the critical point-of-sale, or ‘moment of truth,’ in more targeted and measurable ways.”
We can’t wait for our nearest Apple Store and Best Buy to pick up on Akoo’s advertising system.
Press release here.
[Via: PRWeb]]