Google to start including AdWords in Google Mobile Search

Google is set to start serving up AdWords advertisement in Google Mobile Search in the next few days. SearchEngineWatch reports that Google will only be displaying ads to sites whose webpages can be optimized to fit on a mobile phone screen.

If you’re an AdWords customer, Google will be including your ads in their Google Mobile Search results automatically – if you don’t want your ads to appear on mobile phones, you’ll have to actively opt-out. The ads will run for free until November 18, 2007 – so consider keeping your ads up and running until then.

Here’ a copy of the letter that Google sent out (from SearchEngineLand):

We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones.In the next few days, your search ads will be eligible to run on
Google Mobile Search pages (like they currently do on Google.com).
We are offering this feature – and any resulting clicks – for
free through November 18, so you can experiment with the rapidly
growing mobile platform while still reaching qualified customers.

Each ad’s eligibility will be determined by its landing page and
only ads with landing pages that can be adapted for viewing on
mobile browsers will be shown. You can monitor each ad’s
performance via a special performance tracking page within your
account called “Performance Data: Search Ads on Google Mobile
Search.”

Again, you will not be charged for clicks on these ads until
November 19, at which time we will begin charging the usual CPC
prices. And as always, you may opt-out of this feature at any
time.

We hope you find this new feature helpful and profitable, and we
urge you to learn more about it at our AdWords Help Center:

http://adwords.google.com/support/bin/answer.py?answer=72226

Thank you for advertising with Google AdWords.

Sincerely,

The Google AdWords Team

[Via: MocoNews]