Following the acquisition of Enpocket, Nokia has announced that its mobile advertising unit has landed a new client – Land Rover. The famous SUV maker is using Nokia Ad Platform for its “targeted interactive mobile Internet experience” to promote the LR3 model.
Under the deal, Land Rover is getting a mobile web site where consumers can learn about the new vehicle, find local dealers, as well as download video clips of LR3 in action. In addition, consumers of a certain demographic groups are served banner ads on carrier-grade media that encourage them to click through to the LR3 mobile site…
One thing that’s missing – wallpapers. Yeah, we do want them! 🙂