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Nokia Ad Business has announced a new media partner, Handmark, for whom the Finish giant will provide an end-to-end mobile advertising solution for its Pocket Express mobile data application. As part of the deal, Nokia will serve mobile ads, participate in media sales, and offer additional mobile solutions for advertisers.
Handmark is an important addition to Nokia’s media offering primarily because Pocket Express’ user base is largely comprised of high income business professionals which are a very desirable audience for advertisers.
Commenting on the announcement, VP and Head of of Nokia Ad Business – Mike Baker said, “We are pleased to work with high quality mobile content publishers like Handmark. Nokia’s vision for mobile advertising is to build an open advertising marketplace that is brand safe.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
