Disqus
Before I start, it’s important to emphasize we’ve already seen the silver LG Viewty and honestly I’m not sure is this the same device or not — LG isn’t too specific in its releases. Whatever the case is, based on the good ol’ consumer feedback, the Korea electronics maker has decided to start offering its popular handset in color other-than-black – Dark Silver.
But, it’s not just another color the new device has — there’s also a redesigned jog wheel that makes scrolling through menus easier.
Finally, before I let you go, you should know LG will release even more color choices for the LG Viewty later in the year… Full release follows after the jump.
PRESS RELEASE – LG Electronics (LG), a worldwide technology and design leader in mobile communications, announced a new Dark Silver colour option for its popular LG Viewty professional-level camera phone, which has now sold over 550,000 units.
LG will begin offering the LG Viewty in Dark Silver in addition the current black. LG chose this new colour to further the LG Viewty’s polished, premium image, after researching colour preferences in countries where the phone is sold and colour trend forecasts for 2008.
“With this new Dark Silver colour option LG has made the LG Viewty even better, giving buyers an opportunity to customize their phones with a new high-tech finish that is still professional and complements its overall design,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “We knew we had something special when we created Viewty, and it turns out that over half a million customers agree with us.”
Another improvement to the LG Viewty is a redesigned jog wheel that makes scrolling through menus even easier. This improvement is based on customer feedback and available in some markets.
The LG Viewty, which includes a 5.0 megapixel camera and a 3.0-inch touchscreen has now topped 550,000 units in sales. This comes only two and half months after the phone’s November 2007 release in Europe. LG expects the LG Viewty will continue to sell well in Europe, where up to 10,000 units are leaving store shelves daily. The company attributes this success to the LG Viewty’s combination of top-notch features and great design.
This new Dark Silver colour choice is one example of LG’s dedication to making products that reflect customer insights and needs. This year LG will release even more colour choices for the LG Viewty.
For more information, Please visit LG ‘Viewty’ Microsite: http://viewty.lgmobile.com.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
