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The Weather Channel Interactive has a new, much better mobile website. Aside from improved and easier to use user interface thae was “based on customer feedback and usage,” the redesigned mobile website also features new maps, which now offer more surface level detail on radar and satellite maps. In addition, just in time for the ski season, The Weather Channel Mobile has added ski content and conditions including current weather conditions for popular resorts, surface conditions, base depth, new snow, and open lifts… Full release follows after the jump.
PRESS RELEASE – The Weather Channel Interactive (TWCI) today announced a revamped mobile Web site featuring new maps, ski information and a redesign that moves current conditions into the page header. The Weather Channel Mobile Web is one of the top five Mobile Internet Sites and averages more than six million unique users per month, making it the most popular weather resource on the mobile Web according to Nielsen Mobile.
The new TWCI Mobile Web navigation, which highlights current conditions on the page header, was based on customer feedback and usage. Other content such as Pollen Forecast and Boat and Beach information have been moved to more prominent locations in the navigation so that users have direct access to these popular features. In addition, new maps have been added which offer more surface level detail on radar and satellite maps.
Just in time for the heart of ski season, The Weather Channel Mobile has added ski content and conditions including current weather conditions for popular resorts, surface conditions, base depth, new snow, and open lifts. Users can search for conditions at a ski resort based on their current location, state, or country. In addition, weather almanac data including average temperatures, record highs and lows, sunrise and sunset and monthly temperature and precipitation averages is now available.
“As one of the most popular mobile Web destinations, we try to monitor customer feedback and traffic patterns to ensure that the site reflects our customers’ needs,” said Louis Gump, vice president, Mobile for TWCI. “Our new ski section is a perfect example of providing our active, on-the-go users the information they are looking for, in this case even when they are on the ski lift, planning their next run.”
The Weather Channel Mobile is consistently one of the top five mobile Web sites in the US, and offers advertisers a great opportunity to reach active engaged users with unique ad products that include geo-targeted and weather triggered ads. For more information visit http://www.weather.com/mobile.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
