Disqus
According to new research by SNAPIN software, over 60% of us in the UK are using our mobiles for just the core functions – text and voice. Apparently 30% of the respondents explained their reticence to do more by being saying their were concerned about extra charges. And 18% said they couldn’t be bothered with the instruction manual! There were also some other interesting stats too:
- only 1% had ever blogged using their device
- only 3% had used GPS/Sat Nav features
- 30% had taken and sent pictues using the camera
- 12% had used internet/email
These results will no doubt add weight to the argument by some analysts that their is a ‘no-frills’ market in the UK, and again their will be the inevitable call for easier-to-understand Tariffs.
Of course the one area where we have no information here is the size of the study – my younger years studying stats and surveys taught me that research where for example 60 people might ‘represent the thoughts’ of 60 million is highly likely to be inaccurate!
I think it’s fair to say Tariffs can be confusing, but set against reports like this are the fact that Nokia’s N95 ‘mini-super-computer’ for example, and likewise a slew of hi-res cameraphones, have done major volumes in most markets!
Perhaps the survey was done in only one city in the UK? I couldn’t possibly suggest which one that might, any thoughts readership…..?!
[Via: Mobile Marketing News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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James @ Nokia Creative
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Ben Robinson
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Andrew
