Disqus
New Juniper’s research titled “Mobile Ticketing & Coupons: Strategies & Markets 2007-2011″ suggests that over 2.6 billion mobile tickets will be delivered to just over 208 million mobile phone users by 2011. Early trials, mainly led by mobile operators, are now migrating into commercial services that are controlled by the ticketing issuers themselves.
Benefits for the ticketing issuers include reduced cost, better security to help the fight against fraud and improved environmental footprint by reducing paper. Wide adoption by some of the major ticket-issuance companies such as Ticketmaster, British Airways and Tickets.com — but also the involvement of the key operators and technology providers such as O2, NTT, DoCoMo, Vodafone, Nokia and Samsung — is certainly encouraging for the sector.
Key findings from the report include:
- Savings for the airline industry of $500 million each year by migrating to mobile boarding passes
- A total of almost $87 billion worth of mobile ticketing transactions by 2011
- NFC will start to create traction from 2009 onwards.
The report summarised that 2007 had been an important and groundbreaking year for the sector with trials and commercial deployments expected to continue throughout 2008 and beyond… More information is available from Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
