Disqus
Didmo has annoucned that it is bringing it’s successful ad-based mobile content platform to the UK, US, Germany, and Spain (in case you were wondering, Didmo have been operating in Scandinavia up to now). Didmo’s model revolves around in-game advertising, of which the games are usable for 24hrs. Users only have to see 4 seconds of ads at the start of a game (and 4 secs at the end of a session, if they hang on I guess), which Didmo are saying means 500% higher click-through rates than WAP.
The DIDMO platform takes a publisher’s game, and the re-wraps it’s with advertising, which is only accessible for 24hrs (no word on how they are achieving this, but multiple options abound). Didmo say that is gives them the ability to deliver “advertising to users with a built-in campaign management system for advertisers, including real-time statistics on impressions, click-throughs, demographic data and more.” After 24 hours the user is given the option to purchase the game also.
The PR goes on to say that “…as of January 2008, the DIDMO application has achieved an impressive two million downloads with an average of 220,000 game downloads per month in Scandinavia alone and growing rapidly. By entering the US, Germany, Spain and UK markets, 3.5 million users are expected to be using DIDMO on a regular basis by August 2008.”
Comment: this looks like another channel by which ads are entering the mainstream of mobile content – expect to see more of this in the next 12 months.
[Via: Earth Times]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
