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With SMS taking off in the Americas, mobile e-mail continuing strong growth in developed regions, subscriber growth driving messaging adoption in Asia-Pacific, and social networks lifting the messaging boat across nearly all regions — revenues from mobile messaging are set to hit $212 billion by 2013.
According to the new study from ABI Research called “Mobile Messaging Services,” messaging services growth will have different regional specific drivers. Despite the differences, however, the common growth denominator is that messaging services provide a timely, cost-effective, customer-specific communication and information capability.
But the benefits driving messaging growth go beyond its obvious economic, social and convenience advantages relative to voice calling. The next stage of messaging growth will be strongly influenced by new input and access capabilities, and integration across mobile and fixed-line platforms. Principal analyst Dan Shey argues there a third stage of growth for mobile messaging. “Some very creative companies are finding unique ways to incorporate advertising in mobile messaging. If done right, advertising will completely change the mobile messaging market,” he concluded.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
