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Sony Ericsson announced today that it has found a replacement for Dee Dutta, former Head of Marketing. The new guy for the job is Lennard Hoornik, Corporate Vice President and Head of Asia-Pacific region.
Lennard has been responsible for Sony Ericsson’s business in the Asia-Pacific region since January 2006 and was based at the company’s regional office in Singapore. Before taking up this role, he was in charge of the Sony Ericsson global customer unit for Vodafone and was based in Munich. Lennard initially joined Sony Ericsson (during the early days of the joint venture), as Vice President of Marketing. At that time, he was responsible for launching the Sony Ericsson brand in the Europe, Middle East and Africa region. Lennard joined Sony Ericsson from Sony Europe, in his native country of Holland, where he worked in the areas of both sales and marketing.
Commenting on the announcement, Lennard Hoornik said, “The time I have spent as head of our business in Asia-Pacific has been very rewarding and enjoyable. I am delighted to have been appointed the new global Head of Marketing for Sony Ericsson where I can use my regional business experience to strengthen our marketing efforts and position worldwide. I will be relocating back to Europe and based in London.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
