Disqus
A bit of a cover-all statement that one, but a survey conducted by Jupiter Research says two-thirds of US adults don’t care about listening to music on Mobile – and this from the land of the iPhone? Surely not! Apparently reasons for this are cost of downloads, and hassle involved – don’t people know that everything worth getting involves effort though..?
The author of the story about the report goes on to mention that he thinks Operator portal download services are too clunky (fair point generally), and that only iTunes and Nokia Music Store get it right, along with the upcoming Sprint store.
Here are the stats from the report:
- Only 5% of U.S. mobile subscribers sideload tunes from their computer
- Only 2% download tracks over the air
- Only 14% of users are even remotely interested in over-the-air downloads
Personally, whilst I think this is a fair enough study, I would say it’s not reflective generally – using my standard study vessel of sitting on the train, my anecdotal research suggests that a LOT of people are using Apple products. A few have other brand music players, and a few are using video ot gaming devices. However, the remainder, which is a reasonable amount ARE using Mobile devices. On “my” train, Sony Ericsson is particularly popular…!
[Via: Information Week / Image: mopocket.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
