Disqus
We’ve already talked about Crush or Flush in the past. The mobile social network is now working on an innovating way of mobile advertising by introducing what they call the Golden Ticket sponsored profiles.
Golden Ticket sponsored profiles consist of a photo of the brand and tags describing the product. For example, a member with the tag ‘music’ may come across a branded profile promoting KISS FM, giving the member the option to ‘Crush’ or ‘Flush’ the profile. If the member crushes the profile, they have the option to engage further by clicking a link to sign up for a KISS event, download a song, or join a VIP program.
And what does the industry thinks about it? A senior analyst with Frost & Sullivan said that the model presented by Crush or Flush is innovative and promising by “allowing people to interact with brands as if they were real profiles on the site while also opening a new revenue channel for online and mobile social networks.”
During testing phases earlier this year, the feature received positive feedback, with 82% of the site’s members choosing to ‘Crush’ the brands…
[Via: Great Dating Services]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
