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Japan’s NTT DoCoMo wireless carrier has taken to freshening up its brand with a new logo. In its push to change up its look, NTT DoCoMo has rolled out its more lower-case friendly brand-logo. According to NTT DoCoMo (or is it NTT docomo now?), the new logo will go live on July 1 to usher in its new slogan – “Unlimited Potential, in Your Hand.”
The new, red logo is supposed to communicate NTT DoCoMo’s “energy and dynamism” and “embodies DoCoMo’s commitment to achieve customer satisfaction by understanding the needs of customers and building stronger relationships with them, and to maximize the creativity of the company’s workforce and remain a leading innovator in the mobile communications industry.” That’s a mouthful, but the most important thing to take away from the new logo is that it’s easier on the eyes.
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
