Google AdSense’s mobile division announced the launch of mobile image ads, which are still priced on a cost-per-click basis, yet can also serve as a branding tool for advertisers. Apparently, they have shown to have good click-through rates.
Interested mobile publishers will need to update their AdSense code to start displaying mobile ads with images on their site. As for the supported banner sizes, four dimensions are included in the mix: 305×64, 215×34, 192×53, and 167×30 pixels.
Mobile image ads are currently available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US.
What follows after the jump is the short interview with Google’s mobile ads engineer Sanjay Agarwal and his demo. Enjoy!