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Google AdSense’s mobile division announced the launch of mobile image ads, which are still priced on a cost-per-click basis, yet can also serve as a branding tool for advertisers. Apparently, they have shown to have good click-through rates.
Interested mobile publishers will need to update their AdSense code to start displaying mobile ads with images on their site. As for the supported banner sizes, four dimensions are included in the mix: 305×64, 215×34, 192×53, and 167×30 pixels.
Mobile image ads are currently available in Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the US.
What follows after the jump is the short interview with Google’s mobile ads engineer Sanjay Agarwal and his demo. Enjoy!
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
