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UK: Beta test a games service – get free games!

Categories: Gaming, Mobile Advertising
By: , IntoMobile
Thursday, April 24th, 2008 at 1:46 PM

1.pngMobile Advertising Solutions, a new player in the Mobile Ads space, have contacted me regarding a Beta version of a new free Mobile games service they are offering (sadly at the moment only for those in the UK). You can download some pretty good games, for free, and the only you thing you have to “do” in return is see some Ads as the game starts up.

Here is a small selection of what’s on offer:

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I think it’s important to point out that (a) there are the data costs from your operator of downloading the game still to pay for, and (b) if you click to go “online” from an Ad, then obviously data charges are incurred there too (plus anything you might buy!). I would also encourage to read the T+C’s before inputting your info – but that is something I would recommend with any online service!

My personal favourite game is the 3D crazy golf – a fantastic pick up and put down game that you can return to, and works super-well on a Mobile – I’ve also been enjoying the delights of Garfield’s Day Out this evening!

Overall, this seems to be a pretty cool service, from a cool new entrant in to the Mobile Ads space – the website is well-designed (clean, not over-cluttered), as is the wapsite. They have some good games, and dare I say some big-name advertisers (NME and eBay were the Ads I saw). If you are a UK reader, why not have an investigate and see if you find something you like – again, I reckon Crazy Golf 3D is the winner :grin:

The website is: http://123play.com (no that’s not a mistake missing the www.)

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About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.