According to the latest research from Analysys, revenue from mobile media and entertainment (MME) services in the US will more than double during the next five years. Last year, U.S. MME services (excluding messaging, and mobile browsing and data charges) generated a total of $3.1 billion. Analysys forecasts that revenue will grow to $6.6 billion in 2012, at a compound annual growth rate of 16.3%. The strongest growth, however, will not occur until after 2010, as the technical and market environment for MME services improves.
Key trends that are driving market growth include:
- Improvements to service accessibility
- Wider availability of content, driven in part by higher-generation network and device penetration
- Improvements to service usability
- Simplified and more attractive pricing of MME content and applications, as well as mobile data access
When put in perspective, MME services will account for 12.3% of non-voice service revenue in the U.S. by 2012, with mobile TV and video on demand experiencing the highest growth rate. Combined, broadcast and unicast TV and video services will account for 36% of MME revenue by 2012.
By contrast, revenue from personalization services will decline from 47% of total MME revenue in 2007 to 17% in 2012.
The full report “Mobile Media and Entertainment in the US: 2007-2012” is available to purchase online from here.