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We’ve already covered Blyk in the past and we’re glad to report their business model works, as the free, ad-supported mobile operator for the 16-24 year olds just announced that it has reached 100,000 members.
According to Blyk, members have embraced their concept so rapidly that annual member targets have been reached six months ahead of schedule. This in turn has established Blyk as a powerful new media for connecting advertisers with young people. Apparently, an average response rates on Blyk is 29%, “at a time when trust in other forms of mass advertising is falling.”
Blyk also plans to expand in the Netherlands in the second half of 2008.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
