Disqus
According to Juniper Research, up to 3 billion mobile coupons will be issued to mobile phone users by 2011, with just under $7 billion of discounts redeemed.
Juniper suggests that mobile coupons are becoming an increasingly important tool for brand owners and retailers to provide a push to purchase capability for mobile marketing and advertising campaigns.
The key issues driving the move to mobile coupons include:
- Cost savings on campaigns
- An increase in ARPU
- One-2-one marketing opportunities
- An increase in customer retention for mobile operators lower churn
- Higher conversion rates
- The expansion of mobile value added services
- Reduced fraud
The research company, however, identified some notable challenges for the sector, including a hesitancy from some retailers to adopt mobile coupons, as well as some tech-based issues that would see some retailers changing from using laser scanners to optical readers.
Other key findings from the report include:
- 2.6 billion mobile tickets set to be delivered by 2011
- Early use of mobile barcode technology will be gradually complimented by the emergence of Near Field Communication (NFC)
- A total of almost $87 billion worth of mobile ticketing transactions by 2011
White papers and further details of the study “Mobile Ticketing & Coupon: Strategies & Markets 2007-2011″ can be freely downloaded from Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
