Disqus
StarHub recently announced that it has now officially launched Singapore’s first nation-wide LBS (location-based service) for mobile advertising. For advertisers, the fit is obvious – send marketing/promo messages (SMS) to subscribers when they are in contextually relevant location. For customers, they get appropriate messages to what they are doing, both on a where and when basis.
For the launch, WTS Travel & Tours, (a big player in travel industry there) will be using the service to inform customers of promos and deals. Other advertisers and merchants will be going live shortly, apparently.
Comment: given the defined (and restricted) geographical area an Island occupies, this is a great place to try out Mobile services – there’s a reason why O2 deployed 3G first on the Isle of Man for example! Everyone has got to be happy with targeted Ads, but having them contextualised for location is a neat spin on things – I can’t wait for the first set of stats showing the service uptake and conversion in to buyers from those clicking through – bring me the stats!
[Via: hardwarezone.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
