Disqus
China’s SARFT (State Administration of Radio, Film and Television) will start Mobile TV trials using the CMMB standard on May 10th. Trials wil begin in Beijing and Shenzen, followed by Shanghai at the end of the month.
Users will be able to buy CMMB USB dongles and get free TV programmes – apparently there will be 7 channels in the trial. Following soon after, CMMB-capable MP4 players and phones should be available.
Apparenrly SARFT has completed basic terrestrial CMMB coverage in 8 cities, and is looking to rollout to 37 citites before the Olympics this year. Obviously the Olympics is a driving factor, and one that could (and should) provide the base for a monetizable service. Still, the scale of what needs to be rolled out is quite enormous – so it will be interesting to see what is delivered ahead of the hard deadline of the Olympics starting!
[Via: telecompaper.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
