Disqus
A survey by Canalsys has found very high awareness of satellite navigation (“Sat Nav”) amongst consumers, with more than 80% being aware of what it does. 60% of those surveyed said they used the web to search for directions and then print them.
So when asked which services they were interested in having on a mobile device, maps and navigation, unsurprisingly perhaps, came out top. This was apparently much more popular than either TV or music on a mobile. Canalsys say this reflects a common trend in results from other countries where GPS/Sat Nav always scores highly.
As a utility service, I think GPS/Sat Nav is great – however, I believe, as do many others in the industy, that the real power of it is harnessed when it is twinned with other mobile-unique services to create service-mashups such as geotagging photos (and other media).
[Via: cellular-news.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
