Disqus
Nielsen Mobile has just released stats showing that the UK leads Europe in mobile social networking – apparently 810,000 subscribers visited social networking sites on their handsets in Q1 2008!
Facebook was the most popular SN site in the UK, with myspace in second place – which is the opposite to what was found in the US, interestingly? Could it be the often reported “cool” factor, or some other reason, such as the suggested fickle nature of mobile users?
Certainly the two leading SN providers have different strategies – myspace have signed a number of deals with Network Operators to re-provide their services, whereas Facebook seem to have a somewhat Operator-agnostic strategy. Whatever the strategy, both sites are now being accessed regularly by a growing number of Mobile users – driving the usage of the Mobile Web, and Mobile “data” generally.
[Via: vnunet.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
