Nielsen Mobile has just released stats showing that the UK leads Europe in mobile social networking – apparently 810,000 subscribers visited social networking sites on their handsets in Q1 2008!
Facebook was the most popular SN site in the UK, with myspace in second place – which is the opposite to what was found in the US, interestingly? Could it be the often reported “cool” factor, or some other reason, such as the suggested fickle nature of mobile users?
Certainly the two leading SN providers have different strategies – myspace have signed a number of deals with Network Operators to re-provide their services, whereas Facebook seem to have a somewhat Operator-agnostic strategy. Whatever the strategy, both sites are now being accessed regularly by a growing number of Mobile users – driving the usage of the Mobile Web, and Mobile “data” generally.
[Via: vnunet.com]