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Juniper Research: Mobile search advertising revenues to reach $2 billion by 2013

Categories: Research
By: , IntoMobile
Friday, May 23rd, 2008 at 7:09 AM

Juniper ResearchThis year, mobile search advertising will reach $445. As expected, it will keep growing and according to Juniper’s forecast it will reach $2 billion by 2013.

The reports, Mobile Search and Discovery and Mobile Advertising, found that as operators abandon the “walled garden” model, consumers were increasingly searching for content both on and off-portal, thereby providing a substantial target audience for advertisers.

Other findings from the reports include:

  • Total mobile adspend will rise from $1.3 billion in 2008 to more than $7.6 billion in 2013
  • Mobile search revenues (including data charges) will reach $4.8 billion by 2013
  • Both mobile search adpsend and total mobile adspend will be highest in the Far East/China region, followed by Western Europe and North America

A single advertising campaign may well utilise a number of different channels within the mobile environment — including idle-screen, mobile TV campaigns, display advertising and SMS. However, the most successful campaigns will not rely on mobile channels only — rather, they will integrate mobile within a campaign across multiple media to increase brand awareness.

More information about Juniper’s studies “Mobile Search & Discovery: Opportunities and Markets 2008-2013″ and “Mobile Advertising: Delivery Channels, Strategies and Forecasts 2008-2013″ are available from their website.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • Mike Thompson

    Kudos to Juniper Research for reporting on mobile advertising channels as it helps advertising companies and entrepreneurs alike to see what kind of growth to expect in the coming years.