Disqus
Vodafone Group’s German business head, Fritz Joussen has said that he doesn’t think pay-TV on Mobile devices is feasible, due to the development of newer handsets that are going to be able to display terrestrial (presumably DVB-T) signals….
He was quoted in the FT Deutschland as saying “These devices came as a surprise and call a payment based subscription model into question”. He also added that to generate the alternative revenues, VF was planning to offer on-demand video services for things such as TV programmes and Music video clips.
This is pretty much a sign of the times for Mobile TV right now – the two big issues of broadcast (or not) and business model keep rearing their heads – with the added spin in this case that handsets capable of picking up broadcast TV without using any specific mobile variant, are appearing – as a result, according to Vodafone, the business model gets blown apart. My money is on advertising being leveraged heavily to make the existing/planned Mobile TV services some sort of a success….
[Via: Telecom Tiger]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
