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The Met Office (UK weather forecasting organisation) is, according to the FT, going to “reposition” itself as a content provider this week, covering multiple digital platforms.
Whilst the Met Office currently makes good money supplying broadcasters such as BBC and ITV with weather info, the plan is to produce new multimedia packages for web, mobile, and TV partners – or in simple terms, a “convergent” strategy.
Interestingly, whilst there are many “free” competitors to the likes of the Met Office, focus groups have apparently shown that customers want to have this info from an authoritative source, with great(er) levels of detail.
The Met Office already has a deal with MobiTV (who we’ve mentioned lots of times before), but are intending to start offering 3G streaming video maps/forecasts.
[Via: FT.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
