The Met Office (UK weather forecasting organisation) is, according to the FT, going to “reposition” itself as a content provider this week, covering multiple digital platforms.
Whilst the Met Office currently makes good money supplying broadcasters such as BBC and ITV with weather info, the plan is to produce new multimedia packages for web, mobile, and TV partners – or in simple terms, a “convergent” strategy.
Interestingly, whilst there are many “free” competitors to the likes of the Met Office, focus groups have apparently shown that customers want to have this info from an authoritative source, with great(er) levels of detail.
The Met Office already has a deal with MobiTV (who we’ve mentioned lots of times before), but are intending to start offering 3G streaming video maps/forecasts.
[Via: FT.com]