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Blyk has said that it is going to enter the German, Spanish, and Belgian markets next year. As we know, the network offers free calls and texts, to it’s 16-24 yr old demographic “members”, in return for accepting Ads.
Strategy Analytics analyst Nitesh Patel said Blyk’s continued growth depended on demonstrating value to advertisers through superior ad response rates, growing its highly targeted subscriber base, and learning more about its customers.
Germany and Spain are among Europe’s biggest ad markets and Belgium’s ad spending per capita is among the region’s highest, Blyk’s co-founder and chairman, Pekka Ala-Pietila, told Reuters.
Apparently Blyk in the Netherlands should also happen later this year. Once it’s been up for a while, it’s going to be really good to get more data about just how Mobile Ads are succeeding for them – certainly from UK the outlook has been very upbeat so far.
[Via: Reuters UK]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
