Disqus
Well they are, according to Gartner at least!
I am just going to pull some very brief highlights here:
- Mobile game revenues will reach $6.3 billion in 2011
- North America will pull ahead of Western Europe over the next few years and be a larger market as Americans adopt more data services in general
- Asia is big opportunity: The Asia/Pacific region, including Japan, is the largest market for mobile gaming. Some emerging markets see mobile games as an imperfect substitute for PC or console games. India is expected to lead among Asian countries going forward.
- Low-end and high-end: Mobile operators and other game providers can increase usage if they offer offer games based on the type of user. For instance, operators should target smartphone users with sophisticated games, and low-income people with discounted or ad-subsidized games, or an offering such as ‘pay per game.’
All quite interesting points, save for perhaps the last one – I thought this was called basic user segmentation – sell people what they want, so that they’ll buy it…?!
[Via: Washington Post.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
