Well they are, according to Gartner at least!
I am just going to pull some very brief highlights here:
- Mobile game revenues will reach $6.3 billion in 2011
- North America will pull ahead of Western Europe over the next few years and be a larger market as Americans adopt more data services in general
- Asia is big opportunity: The Asia/Pacific region, including Japan, is the largest market for mobile gaming. Some emerging markets see mobile games as an imperfect substitute for PC or console games. India is expected to lead among Asian countries going forward.
- Low-end and high-end: Mobile operators and other game providers can increase usage if they offer offer games based on the type of user. For instance, operators should target smartphone users with sophisticated games, and low-income people with discounted or ad-subsidized games, or an offering such as ‘pay per game.’
All quite interesting points, save for perhaps the last one – I thought this was called basic user segmentation – sell people what they want, so that they’ll buy it…?!
[Via: Washington Post.com]