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Mobile coupons are set for boom and Cellfire (which we’ve already covered in the past) is at the forefront of the growing market. The mobile coupon and discount offer service recently introduced Cellfire 3.0, which is now even more powerful than ever.
For consumers, Cellfire 3.0′s new features include:
- Clip 2 Mobile Offer Discovery and Capture – allows users to discover mobile coupons featured by Cellfire advertisers within both interactive and traditional media. As they do, they can “clip” the mobile coupon with a simple command and the selected offer is automatically saved in the user’s Cellfire Saved Offers page, where the offer can be easily accessed and redeemed in the future.
- Rich User Experience – filtering offers by category for easier finding of an appropriate deal.
- Seamless web-phone integration – you can browse, sort, and select Cellfire offers both online and using your mobile phone. Any changes made are simultaneously reflected across both platforms.
As for the advertisers, the new Cellfire version brings:
- Mobilize Traditional and Interactive Media – allows merging of both traditional and interactive media to reach a wider audience. The advertisement source is tracked as consumers respond and capture offers, enabling advertisers to learn which advertisements are most effective in driving transactions.
- Dynamic Targeting – Advertisers can target offers by age, gender, location and other attributes, ensuring their offers are most relevant to their intended audience.
- One to One Offers – Advertisers can deliver unique offers to individuals that have previously interacted with their offers on Cellfire.
Cellfire 3.0 is now available to more than 170 million cell phone users across most carriers and handsets.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
