Disqus
Greystripe announced today that their in-game mobile advertising network (AdWRAP) will now be available to iPhone game and application developers. As a result, developers will be able to use Greystripe’s SDK to integrate advertising and reporting APIs and “creates the opportunity to make money off every use of their applications and every play of their addictive iPhone games.” On the other hand, iPhone users will benefit from a wider choice of free games and apps.
Partnering with Greystripe will allow publishers to rise above the noise of the hundreds of applications being released this week. iPhone publishers who utilize Greystripe’s advertising network not only gain the opportunity to ad-monetize their applications, but they also gain access to millions of users through Greystripe’s 80+ mobile application distribution partners which have already netted over 70 million downloads.
According to Greystripe’s CTO, Andy Choi, “The iPhone fulfills brand advertisers’ demand for 100% share of voice – being the only advertiser on the screen, deep engagement with the end user, and a targeted demographic.”
Many of Greystripe’s 120 existing publisher partners plan to offer iPhone games using Greystripe’s advertising technology and will be able to immediately monetize their new iPhone applications.
Developers interested to add Greystripe’s iPhone APIs can sign-up from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
