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Motorola’s infamous “Hello Moto” commercials were epic, but how long has it been since you’ve heard those words leave someone’s mouth? The Illinois based company is going with a new motto, crafted by the fine folks at Ogilvy London, that you’ll start hearing day in and day out on the radio/tv/internet: “We generation.”
We all know how critical marketing is to the success of a product, but did the company cut their oppertunity for a second chance with consumers after the insanely popular RAZR?
One more thing, the ZN5 is supposed to start shipping in the UK by the end of this summer. According to Mobile-Review it’s the best 5 megapixel camera on the market but the software that thing runs … he carries a Nokia N82 if that tells you anything.
[Via: Marketing Week]
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
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