Disqus
Immediately prior to the launch of the iPhone3G last Friday, comScore served up some tasty stats on what effect both the iPhone and 3G (independently) had had on content consumption – I guess the idea being that this data is the ‘before’, and after a couple of months, we’ll get the ‘after’…
So the stats are a summary of iPhone consumption compared with the market and other smartphones, as well as the effect 3G has on mobile content consumption.
The iPhone (and its associated mandatory data plan) is compelling consumers to consume mobile content by a considerable factor. The table below shows Benchmark Indices between 203 (two times more likely to send photos or videos than the market average) and 1208 (twelve times more likely to listen to music on their device than the market average) for the iPhone versus the market average. Even against smartphones, the rates of mobile content consumption are considerably higher.
While the lift in mobile content consumption from 3G is not as high as it is from the iPhone, it is considerable, as 3G subscribers are at least twice more likely to use mobile content than non 3G subscribers. The disparity is greatest for high-bandwidth activities such as watching mobile video, where the percentage of those watching video on 3G enabled devices is four times greater than the percentage of those using non-3G devices.
So all I am waiting for now is that new set of stats that will tell us how well the iPhone3G is doing for content consumption – and I am not really sticking my neck out by saying that it’s going to be several times higher again….!
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
