Disqus
Buongiorno has released study into the behaviour of 18-34 yr old mobile browsers – revealing 2 major modes of behaviour, and 4 big reasons for browsing.
The study, which took place in the UK, used detailed assessment techniques on each person, the idea being to get a very clear picture of what role mobile browsing plays in their lives, and how they behave with it.
There were 2 main attitudes for those who were browsing:
- Embracers: see their phones as real beings – pets, friends, collaborators. They love to experiment with browsing and the battery is their only limit when it comes to being online. They browse with friends, alone, on the bus, out shopping. They browse to stay connected, to alleviate boredom, for efficiency, for entertainment or for information
- Pragmatists:see their phones as tools to make their lives easier. For them, browsing is about being informed. They usually spend short bursts of time online – just enough to get the job done. Browsing is a personal activity, not one to be shared with friends. It’s about keeping up, being productive, and staying on top of day-to-day issues and events
…. and the big 4 reasons why people browse:
- Socializing is the primary activity, eg MySpace, Facebook
- Searching for information and entertainment
- Continue actions started on the PC/ internet, (e.g. searches, comparisons, email)
- Download content (music, video, games, etc)
I have to say I am not shocked at the reasons for browsing – most of us would probably say the same if asked – however, interesting to see that there are some people who live to be ‘connected’, and apply a sort of ‘pseudo-personality’ to their handset – surely that’s gotta be close to addiction?!
[Via: MobiAd News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
