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The three MNOs in Singapore, M1, SingTel and StarHub, along with the national broadcaster MediaCorp, are going to jointly condut a consumber Mobile TV trial using DVB-H next month. During the trial, 300 customers (across the MNOs) will be able to see six dedicated channels. The handset on offer will be (slightly unsurprisingly) the Samsung P960 by the way.
Having travelled to Singapore to sell Mobile TV before myself, my take is that this trial is a very “early stages” joint effort, to work out whether broadcast Mobile TV is worth doing. On the upside for Singapore, there is at least a relatively defined geographical area, which isn’t too large – and splitting that cost three ways makes a lot of sense. We all await the results of the trial…..
[Via: Cellular News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
