The three MNOs in Singapore, M1, SingTel and StarHub, along with the national broadcaster MediaCorp, are going to jointly condut a consumber Mobile TV trial using DVB-H next month. During the trial, 300 customers (across the MNOs) will be able to see six dedicated channels. The handset on offer will be (slightly unsurprisingly) the Samsung P960 by the way.
Having travelled to Singapore to sell Mobile TV before myself, my take is that this trial is a very “early stages” joint effort, to work out whether broadcast Mobile TV is worth doing. On the upside for Singapore, there is at least a relatively defined geographical area, which isn’t too large – and splitting that cost three ways makes a lot of sense. We all await the results of the trial…..
[Via: Cellular News]