ReCellular plans to use the new money to expand the reach and impact of the company. Among other initiatives, ReCellular plans to:
- Expand operations, opening new office facilities, consolidating processing facilities, and significantly increasing the number of Michigan employees
- Rapidly increase phone collections, focusing on direct-to-consumer and trade-in partnerships, and building consumer awareness of the benefits of cell phone recycling
- Evaluate strategic acquisitions of other electronics recycling businesses that could complement ReCellular’s expertise and operations
During the the past eight years, ReCellular’s revenues have increased an average of 25%. Today, the company is the leading collector, recycler and refurbisher of mobile phones in the world. This year, ReCellular is on track to process more than 6 million phones.