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Polo Ralph Lauren is all proud to announce that it is the first luxury retailer to launch a mobile commerce site, in an effort to “stay ahead of a trend that is making its way from Asia to the United States.”
Even though mobile commerce is more suited to younger generation, the company’s senior VP of advertising David Lauren said their mobile offering is is not aimed at a specific age group. “This is about someone who’s interested in our brand and interested in technology, and wherever the two meet, that’s what’s appropriate,” he said.
In addition to the mobile store, the apparel maker will also be placing special codes in print ads, mailings and store windows along with its sponsorship of the U.S. Open tennis tournament. Shoppers, on the other hand, will be able to download special software to camera-phones to scan the codes and be directed to a phone-friendly version of a Ralph Lauren website, where they can shop, watch tennis videos and read company content…
[Via: Unwired View, Reuters]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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