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With 62.5% market share Nokia is the dominant mobile phone maker in India. Sony Ericsson holds 13% of the market and to tackle the competition, the Swedish-Japanese handset maker plans to release the Bravia-branded mobile phones in the country.
Sony Ericsson already sells Walkman and Cyber-shot branded handsets world wide, while Bravia mobile phones are at the moment only available in Japan.
The phone maker expects India to contribute almost 25% of the global handset business over the next two years, and is willing to include other Sony’s brands in the mix in order to succeed.
Also as a part of the “big India plan,” the company is ramping up its manufacturing facility in the country to churn out almost 10 million handsets a year. Most of these will be low cost, entry-level devices, though.
Now we can only hope, once they’re released in India, Sony Ericsson will also bring Bravia handsets to other parts of the world.
[Via: ndtv.com]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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