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London’s Selfridges store sold out of TAG Heuer’s new line of luxury communication instruments in a single day, when pilot launched there. The £2650 phone apparently had people queueing round the store!
“It was incredible,” said Ian Broad, UK Sales Manager. “During peak times there were literally queues of customers waiting to see the TAG Heuer MERIDIIST. The corner where the tower display was situated was so full of people the corridor was completely blocked. Selfridges Wonder Room Floor Manager commented that he had never seen such enthusiasm and interest in a product in the Wonder Room on the first day of launch — from staff and customers alike. The Selfridges sales team was overwhelmed with backorders from customers.
“With such a successful jump start, the full MERIDIIST line will be progressively launched in 15 additional markets by year end 2008” said Steve Amstutz. “A very selective network of retail stores mainly made of exclusive watch and jewelry points of sales as well as TAG Heuer’s 60 mono-brand boutiques have been selected to provide the best service possible to TAG Heuer preferred customers. In addition of that, and for those who really want to secure one of the first Meridiist, TAG Heuer has set an online pre reservation website under http://meridiist-phone.com/”.
I’ve got to say – that’s impressive! Managing to shift all of the devices that were available (and you can bet there were more than a few), at £2650 a piece – sounds almost like it was selling itself…..
I am still trying to get a review device, and will post on it if/when it arrives – fingers crossed!
Ben
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
