London’s Selfridges store sold out of TAG Heuer’s new line of luxury communication instruments in a single day, when pilot launched there. The £2650 phone apparently had people queueing round the store!
“It was incredible,” said Ian Broad, UK Sales Manager. “During peak times there were literally queues of customers waiting to see the TAG Heuer MERIDIIST. The corner where the tower display was situated was so full of people the corridor was completely blocked. Selfridges Wonder Room Floor Manager commented that he had never seen such enthusiasm and interest in a product in the Wonder Room on the first day of launch — from staff and customers alike. The Selfridges sales team was overwhelmed with backorders from customers.
“With such a successful jump start, the full MERIDIIST line will be progressively launched in 15 additional markets by year end 2008” said Steve Amstutz. “A very selective network of retail stores mainly made of exclusive watch and jewelry points of sales as well as TAG Heuer’s 60 mono-brand boutiques have been selected to provide the best service possible to TAG Heuer preferred customers. In addition of that, and for those who really want to secure one of the first Meridiist, TAG Heuer has set an online pre reservation website under http://meridiist-phone.com/”.
I’ve got to say – that’s impressive! Managing to shift all of the devices that were available (and you can bet there were more than a few), at £2650 a piece – sounds almost like it was selling itself…..
I am still trying to get a review device, and will post on it if/when it arrives – fingers crossed!