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China Mobile is saying that it recorded 1 mn viewers, clicking 7 mn times, watching more than 300,000 (!) hours of licensed Olympics Mobile TV, by Aug 19, according to Xinhuanet.com. Apparently on the first day of the games along, 200,000 users were actively looking at content.
That is some set of stats, and impressive by any means! Sporting events, with a definite time period, and that have key significance, always generate massive viewing figures – and what could be a bigger and better event than this?
I caught one “pundit” (commentator) on UK TV the other day saying that the 2012 London Olympics will obviously have to be “scaled down” compared to what we saw in China – I wonder if that means that less effort will be put in to the multi-channel coverage too? Be it by internet, mobile, PMP, PC, TV, or other, this year’s Olympics has proven (yet again) that if you create compelling content, people will watch it!
[Via: pacificepoch.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
