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Motorola appoints Director of Marketing Strategy for Europe

By: , IntoMobile
Wednesday, September 3rd, 2008 at 2:32 PM

Motorola appoints Director of Marketing Strategy for Europe

Given all the recent departures of Senior Motorola staff (here and here, for example), it’s nice to see Moto hiring new bods to (hopefully) bring them back to the dominant force that they were.

In this case, Marketing Week is reporting that Moto has hired former BT Vision Sales Director Simon Collinson, as “Director of Marketing Strategy” for EMEA. This apparently comes amidst the recruitment of up to 15 new roles in to the Marketing function.

There is some suggestion that these new hires are part of a restructure being put in place, in advance of the supposed spin-off of the handset division next year.

Rock on Moto, keep coming back with full force I say!

[Via: Marketing Week]

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Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.