Disqus
We’ve known the Omnia has been coming for some time – we’ve even seen the Ads in the sunday newspaper today – but what is the total cost of all that marketing and advertising in the UK? Well, according to Mobile News, we now have an answer……
….. and the answer is nearly £5m!
The Omnia has come at somewhat an awkward time, in so much as the established competition (a certain Apple device) is selling like the proverbial ‘hotcakes’, and other newcomers such as the Nokia N96, and Sony Ericsson Xperia are looming on the horizon.
So it would appear Samsung is going to address this by dumping a ton of cash in to making sure that everyone and his mate knows about this device! Oh, and the global marketing campaign is going to hit around £24m, just in case you were wondering.
In the UK at least, Samsung has qualified their spend to say it covers advertising in the press, online, and also outdoor (in ‘the street’ so to speak), but no TV Ads. So I think once it is done, we are all going to be pretty aware of this touch-based smartphone….
I’ve still got to wonder though – does that UI layer that Samsung have added to WinMo really make it competitive with the iPhone’s native UI? Best get myself down the local mobile shop and find out!!
[Via: mobilenewscwp.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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