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Recently we’ve posted about Qiao Xing Mobile’s luxury VEVA S60 mobile phone. Apparently, the Chinese company like the idea of increased margins (who doesn’t?) hence they’re inviting Miss Zhang Ziyi, one of the best known Chinese actresses internationally (she played in Crouching Tiger Hidden Dragon) to be the spokesperson for the luxury VEVA brand in China.
Hiring a high-profile celebrities can be a good thing, especially if you’re building a brand from the scratch like Qiao Xing does. And we like to add that we dig the idea of Chinese handset makers turning to originality rather than simply copying/cloning existing handsets.
Commenting on the occasion, Qiao Xing Mobile chairman, Mr. Wu Zhi Yang, said: “We are very pleased to have Miss Zhang Ziyi as the spokesperson for our VEVA brand handsets in China. We believe that this will greatly lift the image of the brand name and help position VEVA as one of best luxury brands in the Chinese mobile handset market.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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Eric in Cupertino
