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Forecasts for Android’s launch on the HTC Dream G1 are looking good, according to Strategy Analytics. They’re ballparking 400,000 sales in Q4, hinging largely upon a sub-$200 price point and an intuitive UI that competes with the likes of BlackBerry and the iPhone.
Chris Ambrosio, Executive Director at Strategy Analytics, added, “Google has the brand power in the USA to make a big impact at launch. The main issue will be operator subsidies. As seen with the iPhone and smart devices in general, retail prices need to be well below $200 to be competitive. Longer-term success will, of course, rest on Android vendor ability to create designs with wow factor and an intuitive user-interface. Google will do its part to drive growth, and we expect Android will eventually offer a compelling range of mobile applications emphasizing Google’s online assets, such as advertising, mapping and search.”
[via Strategy Analytics]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
