Disqus
X Factor website video player, sponsored by Carphone Warehouse
In past years, it has been Nokia who have taken on the mantle of sponsoring the X Factor, but this year sees new blood, with Carphone Warehouse stepping in to the breach. They have adopted quite a cartoony visual style, which is applied to all the in/outs on the Ad breaks, plus the online properties of the X Factor – as can be seen above from the X Factor website video streamer. Unfortunately when I checked, the video player didn’t seem to be working properly, but nonetheless, the Carphone visual ID is all over it.
Of course, CPW sponsoring the X Factor is perfect, as it’s just the demographic they want in their stores, buying devices and contracts. A quick flight over to the CPW website, and they have some attractive tariffs, and devices – notably the iPhone 3G, and the Samsung i8510 (the 8MP, Series60, 16Gb, uber-device!).
So if you want to take a look at the X Factor site, go here.
If you’d prefer to see the Carphone Warehouse site, go here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
