Disqus
Sony Ericsson has recently announced that it has been appointed the Official Mobile Phone Handset of the 2010 FIFA World Cup.
The agreement with FIFA enables Sony Ericsson to partner with one of the world’s most popular sports and adds to the existing Sony Ericsson sponsorship portfolio. Sony Ericsson will apply the knowledge gathered from its continuing successful sponsorship of the Sony Ericsson WTA Tour, the largest sponsorship of professional women’s sport, to engage with consumers through new and exciting experiences.
As the official mobile handset of the 2010 FIFA World Cup, Sony Ericsson will enjoy various category exclusive rights globally and will be designated a FIFA World Cup Sponsor.
At the moment, however, the Swedish-Japanese handset maker haven’t explained in details its sponsorship plans, but have only wowed to unveil them “in due course.” We expect to see a number of special FIFA World Cup edition handsets released during 2009 and 2010…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
