Sony Ericsson has recently announced that it has been appointed the Official Mobile Phone Handset of the 2010 FIFA World Cup.
The agreement with FIFA enables Sony Ericsson to partner with one of the world’s most popular sports and adds to the existing Sony Ericsson sponsorship portfolio. Sony Ericsson will apply the knowledge gathered from its continuing successful sponsorship of the Sony Ericsson WTA Tour, the largest sponsorship of professional women’s sport, to engage with consumers through new and exciting experiences.
As the official mobile handset of the 2010 FIFA World Cup, Sony Ericsson will enjoy various category exclusive rights globally and will be designated a FIFA World Cup Sponsor.
At the moment, however, the Swedish-Japanese handset maker haven’t explained in details its sponsorship plans, but have only wowed to unveil them “in due course.” We expect to see a number of special FIFA World Cup edition handsets released during 2009 and 2010…