Disqus
Reliance Mobile (an Indian Mobile Network Operator) has partnered with BBC Worldwide to offer the BBC World News channel though 3G streaming. Reliance has had a (reliable, presumably) streaming service running since 2004, with a variety of content – this deal is aimed at delivering 24/7 news coverage.
On it’s own, possibly not the biggest impact story, but do consider it in the global strategy that the BBC is now adopting, of rolling out it’s services on multiple platforms, over multiple mediums – methinks we’ll see even more of these deals as time goes on, with a variety of partners – we only have to think back a couple of weeks to remember BBC and the iPlayer going on Nokia’s N96….
[Via: contentSutra]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
